It’s a brand new day at the Y.
Over the last several months, you’ve probably noticed that we’re changing the way
we present ourselves. For the first time in 43 years, the Y unveiled a new
national brand strategy designed to increase understanding of the impact we have
in communities across the country. Many of the centers in the YMCA of Middle
Tennessee family have already transitioned to the new visual identity, and those
that haven’t soon will.
This week, we’re launching our new website, and we’ll continue to add features to
it in the months ahead, including an online program registration system that we
hope will make it easier for you to get the tools and support you need from our
YMCA.
The revitalization of our brand comes at a critical time. Our state and nation
face unprecedented challenges, and our YMCA wants to open its doors to more
people who can benefit from what we have to offer.
Since the YMCA of Middle Tennessee was founded in 1875, we’ve always known that
positive change only comes about when we invest in our kids, our health and our
neighbors. And that’s why we’re here. Our work is focused in three areas:

Because our young people need caring adults to provide
support, guidance and encouragement as they grow.

Because
wellness in spirit, mind and body strengthens our very being and enhances our
interactions with others.

Because we’re committed to
Christ’s commandment to serve others, and by working together with our
neighbors, we can harness our strengths and bring about positive change in our
community.
And while we’re changing our appearance to better reflect the work we do and the impact we make, we’re still supporting the men, women and children who call this region home the same way we always have. We look forward to fulfilling our Christian mission for decades to come by enriching even more lives and further strengthening this community.
MAKE YOUR VOICE HEARD
What do you think of the Y’s new brand strategy and
commitment to strengthen community through youth development, healthy living and
social responsibility?
• Join the conversation on
Facebook and
Twitter
•
Email us your thoughts